How to build a pregnancy tracking app like Ovia?

Pregnancy tracking apps like Ovia are designed to help expecting mothers track and monitor their pregnancy. These apps provide a range of features and tools to help users stay on top of their health and wellbeing during this important time.

According to a report by Allied Market Research, the global pregnancy and postpartum care market was valued at $16.1 billion in 2020 and is projected to reach $29.2 billion by 2028, growing at a CAGR of 7.9% from 2021 to 2028. This growth is attributed to the increasing demand for pregnancy and postpartum care products and services, rising awareness about maternal health, and technological advancements in the healthcare industry.

In the US market specifically, a report by Zion Market Research estimated that the US pregnancy and maternity market was valued at $9.9 billion in 2020 and is expected to reach $17.6 billion by 2028, growing at a CAGR of 7.3% from 2021 to 2028. The report attributed this growth to factors such as the increasing number of working women, rising disposable income, and increasing awareness about prenatal and postnatal care.

In terms of pregnancy tracking and postpartum care apps specifically, a report by Statista estimated that the US mobile health app market for pregnancy and fertility was valued at $325 million in 2020 and is projected to reach $720 million by 2025, growing at a CAGR of 17.3% from 2021 to 2025. This growth is driven by factors such as the increasing use of smartphones, rising awareness about maternal health, and the convenience of tracking pregnancy and postpartum care through mobile apps.

Overall, the pregnancy and postpartum care market, including pregnancy tracking and postpartum care apps, is expected to see significant growth in the US in the coming years, driven by factors such as increasing awareness about maternal health, technological advancements, and changing demographics.

What’s causing the significant growth in the pregnancy tracker market? The primary reason is the numerous benefits of pregnancy tracking apps, including monitoring the health of both mother and child, providing insights into each stage of pregnancy, and sending regular reminders about taking medication and getting enough rest. A prime example of such apps is Ovia, which has been part of over 18 million family journeys in 200+ countries since 2012 and is one of the most popular apps used by pregnant women. Ovia’s success has inspired many entrepreneurs to enter the pregnancy app development space. For those interested, this article outlines the key factors that impact the development process and app cost.

App Features for Pregnancy Tracker App Ovia

Sign-up/Login

• Users can create an account and log in to the app using their email address or Facebook account.
• The app will ask for some basic information, such as name, due date, and email address.

Home-Screen

• The home screen provides users with a personalized dashboard that displays their due date, baby size, and daily tips.
• Users can customize the dashboard to display information that is most important to them, such as upcoming appointments or milestones.

Calendar

• The app includes a calendar feature that allows users to track their pregnancy milestones and appointments.
• Users can add appointments, events, and notes to their calendar.

Community

• Ovia has a community forum where users can connect with other expecting mothers, share tips and advice, and get support.
• The community is moderated by Ovia staff to ensure a safe and supportive environment.

Kick Counter and Contraction Timer

• The app includes a kick counter feature that helps users track fetal movements and monitor their baby’s activity level.
• The contraction timer helps users track the duration and frequency of contractions during labor.

Goals

• Ovia includes a goals feature that allows users to set and track personal goals related to their health and wellbeing during pregnancy.
• Users can set goals for things like exercise, nutrition, and stress reduction.

Insights

• Ovia provides personalized insights to users based on their data and preferences.
• Insights include information on things like nutrition, exercise, and baby development.

My Profile

• Users can view and edit their profile information, such as name, due date, and email address.
• Users can also update their health information, such as weight and blood pressure.

Customer Support

• Ovia provides customer support through their app and website.
• Users can contact customer support with questions or issues related to the app.

Other Features for Ovia – The Pregnancy Tracking App

1. Due Date Calculator: Ovia’s due date calculator helps users estimate their due date based on their last menstrual period and provides a personalized countdown to the big day.
2. Daily Tips and Articles: Ovia provides daily tips and articles to users based on their pregnancy stage and health status, covering a range of topics from nutrition and exercise to baby development and labor preparation.
3. Symptom Tracker: The app allows users to track their symptoms, such as nausea, fatigue, mood changes, and more. Users can also add notes to help them remember specific details or triggers.
4. Health and Nutrition Tracker: Users can track their weight, blood pressure, and other health metrics, as well as log their food intake and monitor their nutrient intake.
5. Fertility Tracking: Ovia can also be used as a fertility tracker for those trying to conceive. Users can track their menstrual cycle and ovulation, and receive personalized fertility predictions.
6. Kick Counter: A feature that helps users track fetal movements and monitor their baby’s activity level.
7. Community and Support: Ovia has a community forum where users can connect with other expecting mothers, share tips and advice, and get support.
8. Personalized Content: Ovia delivers personalized content to users based on their preferences, pregnancy stage, and health status.
9. Medication and Appointment Reminders: Ovia sends reminders for taking medication, scheduling appointments, and more.
10. Customizable Dashboard: Users can customize their Ovia dashboard to display the information they want to see, such as upcoming appointments or pregnancy milestones.
11. Tools for Partners: Ovia also includes features for partners, including daily updates on the pregnancy, tips for supporting the mother-to-be, and a timeline of important milestones.

Also Read: Creating an MVP that Impresses Investors: Tips for Securing Funding for Your Mobile App

Overall, Ovia is a comprehensive pregnancy and fertility tracking app that provides a range of features to help users stay on top of their health and wellbeing during this important time.

What is development process and methodology to build a pregnancy tracker app like Ovia ?

1. Conceptualization and Planning: The first step in developing an app like Ovia is to conceptualize the idea and plan the development process. This includes researching the market, analyzing user needs, defining the features and functionality, and creating a roadmap for development.
2. User Interface (UI) and User Experience (UX) Design: The UI and UX design of the app is a critical aspect of its success. The app should have an intuitive and user-friendly interface that makes it easy for users to navigate and use. This includes designing the app screens, icons, and graphics.
3. Backend Development: The backend development of the app involves setting up the server-side infrastructure, creating a database, and developing APIs. This includes designing the database schema, choosing the server technology, and integrating APIs.
4. Frontend Development: The frontend development of the app involves creating the user interface and implementing the functionality. This includes programming the app screens, implementing features, and integrating APIs.
5. Testing: Testing is an essential step in the app development process. It ensures that the app is working correctly, free of bugs, and meets the user requirements. The testing process includes functional testing, performance testing, usability testing, and security testing.
6. Deployment: Once the app development is complete and testing is done, the app is ready for deployment. The deployment process involves submitting the app to the app stores, such as Google Play and Apple App Store, and making it available for download.
7. Maintenance and Support: After the app is deployed, it is essential to maintain and support it to ensure that it continues to function correctly and meets user needs. This includes monitoring the app’s performance, fixing bugs, and adding new features and functionality based on user feedback.

Overall, the development process of an app like Ovia requires careful planning, designing, and testing to ensure that the app is intuitive, functional, and meets the user needs.

How much does it costs to make an app like Ovia ?

The cost of developing an app like Ovia depends on several factors, including the complexity of the app, the features and functionality, the platform (iOS or Android), and the region where the development is outsourced.

Based on industry estimates, the cost of developing an app like Ovia can range from $30,000 to $100,000 or more, with the higher end of the spectrum reserved for more complex apps with advanced features and functionality.

Here’s a breakdown of some of the key cost factors:

1. Design and Development: The cost of designing and developing the app depends on the complexity of the app and the number of screens and features. More complex apps require more time and resources, which can drive up costs.
2. Backend Development: The cost of developing the server-side infrastructure, database, and APIs can range from $5,000 to $50,000 or more, depending on the complexity of the app.
3. Testing: Testing is a critical part of the app development process, and the cost of testing can vary depending on the scope of the testing required.
4. Maintenance and Support: After the app is deployed, ongoing maintenance and support are necessary to ensure that the app continues to function correctly and meets user needs. The cost of maintenance and support can vary depending on the level of support required.

It’s essential to note that these are just ballpark figures, and the actual cost of developing an app like Ovia can vary depending on several factors. It’s recommended to get a detailed project estimate from a reputable development company to get an accurate idea of the cost of developing your app.

What are Potential Monetization Opportunities for pregnancy tracker app ?

Here are some monetization opportunities for an app business like Ovia:

In-App Purchases

Offer premium features or content for a fee. For example, Ovia offers an optional subscription for premium features like personalized health insights, baby size comparisons, and exclusive content.

Advertising: Display targeted ads to users based on their demographics, interests, and behavior. For example, Ovia could partner with relevant brands and display ads for baby products, maternity wear, or parenting services.

Affiliate Marketing

Partner with companies and earn a commission for promoting their products or services through the app. For example, Ovia could partner with companies that sell baby products and earn a commission for each sale made through their app.

Data Licensing

Analyze and sell user data to third-party companies. For example, Ovia could sell anonymized user data to companies in the healthcare industry for research purposes.

Sponsorship

Partner with brands or organizations that align with the app’s values and mission. For example, Ovia could partner with a company that provides prenatal care services and offer a sponsored section of the app to promote their services.

It’s important to note that when choosing a monetization strategy, it’s essential to consider user experience and ensure that the monetization method does not interfere with the app’s primary purpose or the user’s experience. Additionally, it’s crucial to be transparent with users about how their data is being used and to obtain their consent before using it for monetization purposes.

How Ways and Means Technology help you build a pregnancy Tracker App like Ovia ?

Are you looking to build a pregnancy tracking app like Ovia, but don’t know where to start? Look no further than Ways and Means Technology. Our expert team of developers and designers can help you bring your vision to life.

With years of experience in app development, we understand the intricacies of building a robust and user-friendly app. We’ll work with you to understand your requirements and develop a customized solution that meets your specific needs.

Our team can help you with everything from initial ideation to design, development, testing, and launch. We use the latest technologies and tools to ensure that your app is scalable, reliable, and high-performing.

When you partner with Ways and Means Technology, you can expect:

• Customized solutions that are tailored to your unique needs
• Expert advice and guidance throughout the development process
• User-centric design that prioritizes usability and functionality
• Robust and reliable app performance
• Ongoing support and maintenance to ensure that your app stays up to date and meets user needs.

Don’t let the complexities of app development hold you back from bringing your idea to life. Contact Ways and Means Technology today to learn how we can help you build a pregnancy tracking app like Ovia that will empower women and families around the world.

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