Retail Mobility Solutions
MES has changed the aspect of Online Shopping
With technological improvement there's also change in the way people shop as nowadays many prefer to shop using mobile apps or mobile websites rather than visiting store to purchase anything. The evolution of m-commerce (mobile commerce) has affected retailers the most as predicted by a leading analyst firm that of 40% retailers who pursued m-commerce by 2012 only 20% would be able to successfully integrate these for cross-channel shopping.
Hence in order to survive in the market it is crucial that retail and consumer packaged goods businesses revise their strategy keeping in mind their target users, context for the usage of their app, devices and platforms to be considered, development cost and time etc.
Several type of mobility solutions (apps) can be deployed which are:
Consumer-centered with simple, sleek and content-rich UI
Business-centered such that there's increment in productivity
Business-partner-centered for real-time data sharing and thus helps in increasing efficiency
MES transforms business strategy for better opportunities
The mobile strategy must include analysis of the investment being made in mobility and thus identify potential opportunities so that business case along with ROI for these opportunities can be analyzed and blueprint/wireframe and roadmap can then be finalized.
It is not just about building apps but also about its maintenance and up gradation. The business processes must be driven by new initiatives of mobile solutions and existing mobile apps should be justified with the new approach. Thus retail and consumer packaged goods businesses can transform business services by delivering better value-added services.
MES benefits for Retail Industry
With our mobility solution you can gain: